“You don’t exist if people don’t know who you are . . . that's why creating content is so important.”
One of the key aspects of creating and building a brand is providing content that connects to your audience. Branding isn’t about you . . . it’s about who you’re trying to reach.
Sometimes as an owner/manager/expert you base your content marketing off of what you like instead of what your target audience would like. Remember, you’re not marketing to yourself, you already believe in your products and services, shift your focus back to what and WHO matters most.
Today’s podcast is all about the powering of providing valuable content to the people you value...your customers or potential customers.
Let’s dive in . . .