Episode 2 || Advertising. It's not like it used to be.

“Social Media is the best way to advertise right now . . . but what does that mean?”

Not many companies have an unlimited budget, but even if you do, it’s still smart and effective business to have a marketing strategy that gets you the most attention for the best price. You wouldn’t just take a wad of cash and throw it in the garbage, would you? But that’s what a lot of companies are doing when they spend money on a lesser impactful form of advertising.

If we gave you $100 to grocery shop for the month, you’d spend a little extra time finding the right store, picking the best recipes that will last you longer, stretching your dollar to get the most bang for your buck. Right?!

If you don’t have an unlimited budget, it can and should make you take a closer look at where you’re spending your advertising and marketing dollars.

Where do we think you should be spending it?? The short answer is . . . Social media! Hands down, no question about it. BUT even with that being said, social media encompasses more than just Facebook and Instagram. So how do you know what platform to advertise on? Why should you take time to study your target market? How can you grow that target audience?

Let’s chat about those questions . . . Take a listen or watch